Just before he started "That is Exactly where I am From," the highlight of his 2013 release Gone Away Backward, Robbie Fulks looked at the 60 or so persons in the "Revival Area" at the Southgate Residence Revival in Newport, Kentucky, and quipped, "I am taking my music to the planet, 50 people today at a time." Meanwhile, across the river in Cincinnati, Ohio, an automobile-tuned "music" superstar played a set of indistinguishable songs to a sold-out crowd.
If you want to be ignored in the mainstream music planet now, all you have to do is possess talent: play your instrument effectively, sing on crucial, create lyrics that mean anything, and do it all with no believed about how attractive you are. Music has ceased to be about music, focusing, as an alternative on factors such as appears, character, how cool the video is, how numerous fireworks or costume modifications the star can do per show, and/or how a lot controversy somebody can produce. As lengthy as the "persona" can produce sales, why be concerned about what the music sounds like? That is only background noise for the million-dollar video.
How did this occur? At what thing did an art type particularly generated to be heard turn out to be a multimedia spectacle with the sound becoming the final thing regarded as? As with other students of well-liked music history, I have a theory as to why this has occurred. There are 4 points that I have a tendency to factor to as the trends that ultimately brought on this turning issue - for the worse - in the planet of music.
1. Disco. There was a tremendous quantity of similarity in the sound of disco songs. The openings of K.C. & the Sunshine Band's 4 #1 songs from 1975-76 are identical. This showed music business executives that men and women seemed much more interested in the disco "scene," Exactly where they could shake, shake, shake their booties, than in the actual content material of the music. Prior music "scenes," from the British Invasion to the Greenwich Village folk scene to San Francisco's "psychedelic" era spawned numerous different acts (no one ever accused Steve Miller and Janis Joplin, each of whom began in San Francisco in the mid 1960's, of sounding alike). Disco was a various animal: the scene was far more crucial than the music.
2. Video. For all the great it did initially, providing acts that could not get airplay on radio thanks to the ever-tightening "FM rock" format, MTV severely broken the high quality of music in the lengthy run. Michael Jackson was a chief culprit, even although it is a secure bet that he never ever set out to lead to harm to the music market: his 1983 "Thriller" video cost $500,000 to generate, while the complete Thriller album only cost $750,000 to write. Needless to say, Thriller was lightning in a bottle: an album for the ages, it went from "basically a different release" to one of the defining albums of the 1980's. The challenge with the entertainment sector in basic, and music in particular, is that men and women want to continue to try to replicate what was prosperous. It wasn't Jackson's video that created Thriller so prosperous, it was the music. Nevertheless, music videos became additional and far more elaborate and arty that persons started speaking additional about the video than the song the video was ostensibly hyping.
3. Undesirable Songwriting. Videos gave birth to an ugly youngster: songwriting laziness. Why detail life in the a song the way Fulks did in "That is Exactly where I am From" ("I can see in my mind's eye a shack on a hillside, a mean billy goat on a chain") even though you can just show what you "want to say" in the video?
four. Automobile Tune. Car Tune is the digital demon in music. Individuals who can not carry a tune in an armored car are being record bargains primarily based on their appears or marketability. Why be concerned if they can not sing? That can be corrected in the studio.
These factors combined to at some point existing us with the existing sorry state of mainstream industrial music. What is that person singing? Does it matter, look at their video! Look at their clothing!
I'd as an alternative concentrate on their singing and instrumental prowess. It's, following all, music, not a style show.
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