Active Production Music, formed in January 2005, is the biggest non MCPS production music library in the UK.
With more than 55,000 pieces of music, such as an award winning classical and opera section, Active offers a vast quantity of music that covers nearly each AV requirement.
Why is it non MCPS? Founder of Active, Marie Penlington explains.... "For sometime now the UK production music business has been dominated by 2 huge catalogues. Even though there are more than 1 hundred and fifty other libraries in the UK the principal 2 organizations are in a significantly stronger position to obtain favour from clientele. As a result the remaining libraries are dividing a a great deal smaller sized pie."
She continues... "We produced the choice to compete for industry share on value and the only way to do this was to turn into a non MCPS library. This in impact implies we are capable to make our personal pricing whereas all the other libraries operate from a repair rate card made by the MCPS. Our way of functioning is related to how production music is sold in America."
Active's standard cost structure delivers at least 50% savings on what you would count on to spend by working with MCPS controlled music. Marie is speedy to point out that minimizing the value does not imply lowering the excellent "Our music possibly less costly but it really is in no way inferior. We have music applied in programmes including Desperate Housewives, Lost, Punk'd, Pimp My Ride, Megastructures, West Wing, The Simpsons, American Idol, Hollyoaks plus films including Mr & Mrs Smith, Kill Bill vol 2, Terrible Boys 2. We have also offered advertising and corporate music for Vodafone, Wendys, Specsavers, Jeep to name just a handful of."
Active's catalogue is readily available either on the internet or by way of tough drives distributed solely by the organization.
Marie says "A choice was produced in the starting not to distribute our music on CD's given that, not only is it a dying approach of distributing music we did not want to see our items for sale on Ebay!" (If you appear on eBay at any provided time you will locate endless production music CD's for sale for a Pound).
"By creating music offered on line we can acquire it to the clientele virtually the identical day as it comes out of the studio, whereas, had been we to distribute it on CD, we could not achieve it to consumers till an whole CD's worth of music was recorded."
The diversification of Active's catalogue is an integral element of the businesses development strategy " There are numerous CD's of music out there to AV clientele that include the most up-to-date Hip Hop or Dance Music. There is a pretty stereotypical output from most libraries that produce what they consider everyone desires.Given that the nature of tv broadcast content material has grow to be youth orientated there appears to be an clear demand for youth music. Having said that, Although we have major good quality dance music, we assume a thriving library should have a diverse palette of musical designs in order to accommodate the complete AV sector."
Active websites current licensing offers with providers like Wild Goose Productions who are a specialist folk music label. " Our deal with Wild Goose indicates we can offer genuine English period music, excellent for drama productions. It really is achievable this will not appeal to the majority of programme makers but it epitomizes our ethic which is to provide as diverse a selection of music as feasible and cater for everyones demands."
In addition to this Active has a talented group of UK writer producers that are capable to specially compose music for consumers wanting a bespoke creation. Names to watch out for are Vernon Woodward, Cypher, The Futz Butler, Sion Littledyke, Ballistix Twins, Spectral, Stuart Churchill and Christopher John.
To make contact with Active Production Music go to http://www.activeproductionmusic.com or e mail marie@activeproductionmusic.com or rick@activeproductionmusic.com
No comments:
Post a Comment